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Let’s design a better world.

A picture might be worth 1,000 words but you need more than just pretty graphics. The work you do has meaning and you want your branding to mean something too. 

ThreePointFive is a design studio with roots in the growing movement for climate justice and social change. We work with purpose-driven businesses, non-profits, and forward-thinking organizations to create branding and graphic design that benefits people and planet.

How ThreePointFive can help

Together we’ll develop a shared understanding of your guiding purpose and then create branding and graphics that tell your audience a clear story. A solid brand strategy will help you build recognition and foster long-term relationships with your community. Design is a powerful tool for change and ThreePointFive is passionate about using it to develop a just and sustainable future.


Ready for a whole new brand and design? Here’s THE WORKS. Strategy, moodboards and visual storytelling, logo design, custom illustrations and patterns, collateral pieces.

Brand Refinement

Have some branding and elements you love but need some updates? Let’s give your brand a makeover! Moodboard and elements/collateral as needed.

Visual Story Services

Seeking help distilling your brand and story into a moodboard? I’ll work with you to turn your brand story into a visual reference that you can turn to again and again!

A la Carte Design

Need graphic design services like reports, posters, graphics, etc? I can help you create what you need or support your busy in-house designer!

Looking for something else? Drop a line and we can discuss your project!


Hi, I’m Danielle!

I’m an Edmonton-based designer with a passion for visual storytelling and design. Outside of the studio, I am a climate justice activist in the heart of oil country. 

ThreePointFive is named after research from Erica Chenoweth, a political scientist at Harvard University, that found non-violent civil disobedience is the most effective way to bring about radical  political change and that it only takes around 3.5% of the population actively participating in the protests to force a serious political shift.

With a background in both literature and design, I have long been fascinated by the role both play as core parts of our humanity. When used thoughtfully, I believe design and storytelling are capable of creating social change. 

I celebrate a heritage of craftsmanship and makers through my emphasis on combining handmade elements with digital processes in my design work. I also have a sustainable textile arts practice with Curious Fox Fibres, where I create a range luxury fibre supplies and home goods. 

Culture and values

ThreePointFive works with clients who are making the world a better place. Good people and good projects are possible in a wide range of industries. We choose projects based on their alignment with our values and we periodically check ongoing projects against those values to ensure that our client partnerships remain positive.

ThreePointFive commits to choosing energy-efficient web hosting providers for digital projects and recycled, organic and/or FSC certified materials and vegetable-based inks for all printed goods where possible.

“It has been an absolute pleasure dealing with Danielle. She helped determine an online media strategy for my advocacy group, demonstrating excellent technical, communications, and problem-solving skills, as well as thoughtful consideration of the issue itself. She then she executed the work with creativity and professionalism. The final product is highly impressive and has been an important contribution to our cause; it has also garnered many design compliments. I would recommend Danielle’s work to anyone.”

– Kristine Kowalchuk

“Danielle took my cluttered and, let’s be honest, garish website and made it clean, organized, bright and attractive to buyers. She used some of my favourite things and turned them into a highly personalized website that reflects me. Not only is she great at creating aesthetically pleasing images and content, she is intuitive to my needs as a small business owner helping to achieve my goals. I really love our brainstorming sessions because we really click and the ideas flow!”

– Allison Barnes